How To Report Black Hat SEO To Google?

Black hat SEO refers to unethical practices used to manipulate search engine rankings. It’s important to report these practices to ensure a fair and level playing field for all websites. In this article, we will discuss how to identify black hat SEO techniques and the steps you can take to report them. By reporting black hat SEO, you are contributing to a cleaner and more transparent online environment. Let’s dive in and learn how to report black hat SEO.

What Is Black Hat SEO?

Black Hat SEO refers to unethical and manipulative practices aimed at boosting a website’s search engine ranking. These practices violate search engine guidelines and aim to deceive both search engines and users.

Identifying Black Hat SEO Techniques

To report black hat SEO, you first need to be able to identify these tactics. Here are some signs that a website may be engaging in black hat SEO:

1. Keyword Stuffing: If a website has excessive use of keywords that seem unnatural or out of context, it may be practicing keyword stuffing.

2. Hidden Text or Links: Some websites hide text or links by making them the same color as the background or using CSS techniques. This is done to manipulate search engine rankings without affecting the user experience.

3. Cloaking: Cloaking involves showing different content to search engines and users. It’s a deceptive practice that aims to rank for certain keywords without providing relevant content to users.

4. Link Schemes: Black hat SEO often involves the use of link schemes to manipulate the number and quality of backlinks. These schemes can include buying or selling links, excessive link exchanges, or using automated programs to create links.

How to Report Black Hat SEO to Google?

If you come across a website that you suspect is engaging in black hat SEO practices, it is important to report it to Google. Google takes these reports seriously and will investigate any violations of their guidelines.

1. Review Google’s Webmaster Guidelines

Review Google’s Webmaster Guidelines

The first step for how to report black hat SEO to Google Review Google’s Webmaster Guidelines to familiarize yourself with the practices that are considered black hat SEO. If the website in question is violating Google’s guidelines, you can report it through Google Webmaster Tools. This will give Google the information they need to investigate and take appropriate action.

2. Get the Web Page Address That’s Misbehaving

Before reporting a website for black hat SEO, you need to gather evidence of the specific page or pages that are engaging in these deceptive practices. This could include the URL of the page, screenshots of the suspicious activity, or any other relevant information that you can provide to Google.

3. Choose the Correct Google Reporting Form

After gathering the necessary evidence, you will need to choose the correct Google reporting form to submit your report. Google has different reporting forms for different types of violations, so make sure to select the one that is relevant to black hat SEO practices. For example, if the website is engaged in buying or selling links, you can use the paid links report form.

If the website is using automated programs to create links, you can use the spam report form. It is important to provide as much detail as possible in your report, including the website’s URL, the specific violation you have observed, and any supporting evidence you have gathered.

4. Report the Violation to Google

Once you have the necessary information, you can report the violation to Google. There are a few ways you can do this:

  1. Use the Google Webspam Report form: This form allows you to report websites that are violating Google’s guidelines. You can provide details about the website and the specific violations you have observed.
  2. Use the Google Search Console: If you have access to the website’s Google Search Console account, you can submit a spam report directly through the console. This allows Google to investigate the issue more efficiently.
  3. Contact Google Support: If you are unable to use the above methods, you can try reaching out to Google support directly. They may be able to provide guidance on how to report the violation effectively.

5. Provide as Much Detail as Possible

Provide as Much Detail as Possible

When reporting a website for black hat SEO, it is important to provide as much detail as possible. This includes:

  • Specific examples of the deceptive practices being used
  • Evidence such as screenshots or URLs
  • Any additional information that can help Google understand the extent of the violation

By providing thorough and accurate information, you can increase the chances of Google taking action against the website in question.

6. Follow Up on the Report

After reporting a website for black hat SEO, it is important to follow up on the report. While Google does take these reports seriously, they receive a large volume of reports and may not be able to respond to each one individually. However, if you continue to see the website engaging in black hat SEO practices, you can submit additional reports or reach out to Google for further assistance.

Reporting black hat SEO is an important step in maintaining the integrity of search engine results and ensuring a fair and level playing field for all websites. By reporting violations to Google, you are helping to create a better online environment for users and legitimate website owners.

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Frequently Asked Questions

Why should I report black hat SEO to Google? 

Reporting black hat SEO helps maintain a fair and level playing field for all websites and ensures that search results are accurate and relevant for users.

What information should I include in my report?

Provide specific details about the website or pages involved in black hat SEO, including URLs, keywords, and a description of the unethical practices being used.

Will Google take action if I report black hat SEO?

Google takes reports of black hat SEO seriously and investigates them. However, the specific actions taken will depend on the severity of the violation and other factors.


Reporting black hat SEO practices is essential for maintaining a fair and level playing field in the online world. By identifying these unethical tactics and reporting them to the appropriate channels, you contribute to a cleaner and more transparent online environment. Remember, it’s important to follow ethical SEO practices and focus on providing valuable content to users.